"Entering the German market, remaining in the market and maintaining competitiveness in Germany."
German Market Award 2025
My name is Birger Nispel
I am an expert in successful visibility, scalable reach growth, and automated customer acquisition in Germany.
Your Business in Germany

This book is an indispensable guide for international companies seeking to conquer the German market. It clearly, practically, and strategically demonstrates why Germany is such an attractive business location – and what challenges must be overcome when entering the market.
Key topics:
- Why distributors are often the key to market success
- The biggest barriers to market entry – and how to overcome them
- Specific strategies for partner selection and sales structure
- What truly defines German business culture – with many insights into mentality, values and special features.
- How to build trust with German business partners and customers
- Here: FREE (Worth €39.90 - Value: priceless!)
This book helps foreign companies understand how "Germans tick" – both in business and cultural terms – and how they can sustainably shape their own growth in the German and European markets.











































