Services
Free E-Book
"Business with the Germans"
This book is an indispensable guide for international companies seeking to conquer the German market. It clearly, practically, and strategically demonstrates why Germany is such an attractive business location—and the challenges that must be overcome when entering the market.
Central themes:
- Why distributors are often the key to market success
- The biggest barriers to market entry – and how to overcome them
- Concrete strategies for partner selection and sales structure
- What German business culture is all about – with insights into mentality, values and characteristics
- How to build trust with German business partners and customers
- over 65 pages of compressed content
- Here: FREE (worth €39.90 - value: priceless!)
This book helps foreign companies understand what makes Germans tick – both commercially and culturally – and how they can sustainably shape their own growth in the German and European markets.
Free Q & A Sessions
In free seminars, entrepreneurs and interested parties have the opportunity to ask questions about "Business in Germany." The seminars are held online. Each seminar focuses on a specific topic, which will be addressed in a free presentation by Birger Nispel or an expert in that topic. A question and answer session will then begin. Participants have the opportunity to submit their questions in advance to ensure they are answered.
Are you ready for Germany/Europe?
Do you want to move to Germany and Europe? Have an expert assess your preparation in advance to avoid the hidden trap doors. Often, you only have one chance. There's a saying in Germany that goes: "Ignorance is no excuse." Now, you won't be punished directly if you don't know something. But the "punishment" is then invisibility and non-acceptance by German business partners. Most of the time, you won't get a second chance. They say, "You're burned." We offer this service to avoid this.
Free Download: The 50-Point Self-Check for Doing Business in Germany
Thinking about entering the German market? Or already doing business here but not seeing the results you expected?
Before you take your next step, make sure you’ve covered all the essentials. Our
exclusive 50-Point Self-Check is designed for entrepreneurs, executives, and international companies who want to
succeed in Germany and the EU. Based on
over 20 years of hands-on experience in international trade, market entry, and German business culture, this checklist gives you a complete readiness assessment – from strategy and legal compliance to cultural fit and sales execution.
Why you need this checklist
- Identify hidden gaps before they cost you time and money
- Gain a clear view of your market entry readiness
- Understand the cultural and regulatory landscape in Germany
- Make smarter, faster business decisions
- Prepare for meaningful conversations with distributors, partners, and clients
What’s inside
✔ Strategic planning questions to guide your entry model
✔ Cultural insight checks to help you build trust with German partners
✔ Legal & operational compliance checkpoints
✔ Sales, networking, and partnership readiness evaluation
✔ Action-focused format: simple “Yes/No” boxes for instant clarity
Who it’s for
- International entrepreneurs targeting the German or EU market
- Export managers and business developers
- Companies expanding sales channels in Europe
- Anyone wanting to avoid costly mistakes in Germany
Download now and discover exactly where you stand – and what to do next – to position yourself for long-term success in Germany’s competitive market.
Sales & Marketing Course
Here we delve deeper. Unfortunately, having a good product doesn't automatically mean it will sell well. In your market, there are certainly poor products of inferior quality, but competitors sell them in large quantities. Why is that? Because they probably do good marketing and are good at selling. How successful will you be with your good product if you conduct targeted marketing for Germany and become unbeatable in your sales communication?! The courses are held either as hybrid courses, online courses, or lie sessions. Beforehand, an analysis is always conducted using the product "Are you ready for Germany?" Therefore, we also offer you a success guarantee at the end.
Interim Management
I, Birger Nispel, will come to your company. Either in person or virtually. This is the most intensive coaching in the shortest time possible. We work exclusively one-on-one over a predefined period. We work intensively and are results-oriented. Our guarantee is that what we are working on will definitely improve, and you will generate more sales or successfully enter the market. This exclusive product is not an over-the-counter product. You will apply to see if we are a good fit for you, and you are a good fit for us. However, we cannot guarantee success. I will come to your company and then leave again. What you are left with is my expertise, a blueprint for your success, and always-available knowledge.
Mentoring Masterclass
In this Master Class, you will receive complete training. We guarantee your successful market entry if you have completed and applied all modules in this Master Class. We won't stop until you have acquired your first customer or achieved your desired goal. The Master Class consists of numerous modules and is delivered online, with video courses, in numerous live coaching sessions and workshops, and in-person events in Germany. There are 1:1 modules as well as small group coaching sessions. Due to the intensity and extremely high content density, only a few companies can take advantage of this training each year. The waiting list for 2026 and subsequent years is already open. If you want to enter the German market and your biggest competitor completes this training first, they will have a head start of several years. Therefore, we ensure that no two similar companies are in the training program. The "first come, first served" principle applies.